SMOB
2025
The essential event for African and international furniture
16-18
Oct
2025
Novotel Orisha, Cotonou, Benin
3
Trade show days
5,000
Expected visitors
30
Brands showcased
A unique event
The SMOB is a unique event that challenges the norms and opens new opportunities for all professionals in the furniture sector, in Africa and around the world.
African Craftsmanship
A technical and aesthetic expertise passed down from generation to generation by passionate master craftsmen.
European Brands
Recognized for their mastery of industrial manufacturing techniques and their excellence in design.
Spotlight on our exhibitors
2viewunique (Loose Spring)
952
Portugal
Discover the exhibitor
Africa Design School
284
Benin
Discover the exhibitor
Africa Tourism LAB
476
Benin
Discover the exhibitor
Pierre Vieillie
784
Ghana
Discover the exhibitor
En dur et mortier
451
Ghana
Discover the exhibitor
2viewunique (Loose Spring)
952
Portugal
Discover the exhibitor
Africa Design School
284
Benin
Discover the exhibitor
Africa Tourism LAB
476
Benin
Discover the exhibitor
Pierre Vieillie
784
Ghana
Discover the exhibitor
En dur et mortier
451
Ghana
Discover the exhibitor
byHAPI
4512
Benin
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Cheick Diallo
05
Mali
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Professional Design Concept
4528
Benin
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Dominique Zinpe
03
Bénin
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Edward Ofosu
84
Ghana
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PROVISIONAL PROGRAM
October 16
First day of the exhibition (Open to the public from 1 PM)
1:00 PM
Open to the public
3:00 PM - 4:30 PM
Professional Masterclass on Industrialization
6:00 PM
Closing of booths
October 17
2nd day of the exhibition (Open day for everyone)
10:00 AM
Opening
10:30 AM - 12:00 PM
Masterclass on e-commerce
2:30 PM - 4:00 PM
Masterclass on training and innovation
6:30 PM
Professional door closure
October 18
3rd day of the exhibition (Open day for all)
10:00 AM
Opening
10:30 AM - 12:00 PM
Masterclass on the art
2:30 PM - 4:30 PM
Co-Development Workshop
4:30 PM - 5:00 PM
Final Agreement
5:00 PM - 5:05 PM
Geste collectif “Clap de fin”
5:00 PM - 5:05 PM
FLASH Closing of the 1st SMOB edition
5:05 PM - 5:45 PM
Word from the 'Commissioner'; award ceremony
5:45 PM - 6:00 PM
Final photo & social wall
Visibility Offer – 3 packs to boost
your local and online presence
Professional visibility offer
€575
Logo on official materials
Signage plan logos
List of partners mentioned on the website
Exclusive Interview
Broadcast YouTube TV5 World Africa
Professional report on RS SMOB X Partners
Partner newsletter mention
Professional social media tags during the event
You will be interviewed by Carole DA SILVA – Woman and Power TV. She has created 350 videos, amassing 450,000 views on YouTube via TV5 Monde Afrique. She also has an active audience on social media: 4,500 subscribers on YouTube, 9,500 on LinkedIn, and 5,500 on Instagram / Meta.
Social media offer
€1,050
Logo on official materials
Signage plan logos
List of partners mentioned on the website
Exclusive Interview
Broadcast YouTube TV5 World Africa
Professional report on RS SMOB X Partners
Partner newsletter mention
Professional social media tags during the event
360 Offer
€1,390
Logo on official materials
Signage plan logos
List of partners mentioned on the website
Exclusive Interview
Broadcast YouTube TV5 World Africa
Professional report on RS SMOB X Partners
Partner newsletter mention
Professional social media tags during the event
why participate?
Qualified audience
Meet 5000 professional and passionate visitors
Unique networking
Create partnerships between Africa and Europe
Maximum visibility
Show what you do best for 3 days
Expertise in the Spotlight
Express your views on the challenges of furniture import-export
Book your seat
Discover the excellence of African craftsmanship and the latest trends in furniture and international design at this one-of-a-kind exhibition.
OUR PARTNERS
Strategic partners
Premium Partners
Official Partners
SMOB
2025
The essential event for African and international furniture
16-18
Oct 2025
Novotel Orisha, Cotonou, Benin
SMOB
2025
The essential event for African and international furniture
16-18
Oct 2025
Novotel Orisha, Cotonou, Benin
3
Trade show days
5,000
Expected visitors
30
Brands showcased
A unique event
The SMOB is a unique event that challenges the norms and opens new opportunities for all professionals in the furniture sector, in Africa and around the world.
African Craftsmanship
A technical and aesthetic expertise passed down from generation to generation by passionate master craftsmen.
European Brands
Recognized for their mastery of industrial manufacturing techniques and their excellence in design.
Visibility Offer – 3 packages to boost your local and online presence
Visibility Pack
€575
Logo on official materials
Signage plan logos
List of partners mentioned on the website
Exclusive Interview
Broadcast YouTube TV5 World Africa
Professional report on RS SMOB X Partners
Partner newsletter mention
Professional social media tags during the event
You will be interviewed by Carole DA SILVA – Femme et Pouvoir TV. She has produced 350 videos, totaling 450,000 views on YouTube via TV5 Monde Afrique. She also has an active audience on social networks: 4,500 subscribers on YouTube, 9,500 on LinkedIn, and 5,500 on Instagram/Meta.
Media Pack
€1,050
Logo on official materials
Signage plan logos
List of partners mentioned on the website
Exclusive Interview
Broadcast YouTube TV5 World Africa
Professional report on RS SMOB X Partners
Partner newsletter mention
Professional social media tags during the event
360° Package
€1,390
Logo on official materials
Signage plan logos
List of partners mentioned on the website
Exclusive Interview
Broadcast YouTube TV5 World Africa
Professional report on RS SMOB X Partners
Partner newsletter mention
Professional social media tags during the event
PROGRAM
PROVISIONAL
October 16
First day of the exhibition (Open to the public from 1 PM)
1:00 PM
Open to the public
3:00 PM - 4:30 PM
Professional Masterclass on Industrialization
6:00 PM
Closing of booths
October 17
2nd day of the exhibition (Open day for everyone)
10:00 AM
Opening
10:30 AM - 12:00 PM
Masterclass on e-commerce
2:30 PM - 4:00 PM
Masterclass on training and innovation
6:30 PM
Professional door closure
October 18
3rd day of the exhibition (Open day for all)
10:00 AM
Opening
10:30 AM - 12:00 PM
Masterclass on the art
2:30 PM - 4:30 PM
Co-Development Workshop
4:30 PM - 5:00 PM
Final Agreement
5:00 PM - 5:05 PM
Geste collectif “Clap de fin”
5:00 PM - 5:05 PM
FLASH Closing of the 1st SMOB edition
5:05 PM - 5:45 PM
Word from the 'Commissioner'; award ceremony
5:45 PM - 6:00 PM
Final photo & social wall
6:00 PM - 6:30 PM
Professional cocktail ending
why participate?
Qualified audience
Meet 5000 professional and passionate visitors
Unique networking
Create partnerships between Africa and Europe
Maximum visibility
Show what you do best for 3 days
Expertise in the Spotlight
Express your views on the challenges of furniture import-export
Book
your seat
Discover the excellence of African craftsmanship and the latest trends in furniture and international design at this one-of-a-kind exhibition.
OUR PARTNERS
Strategic partners
MINISTERE DES PETITES ET MOYENNES ENTREPRISES ET DE LA PROMOTION DE L'EMPLOI
Ministère de l’industrie et du commerce
Premium Partners
Official Partners
Spotlight on our exhibitors
2viewunique (Loose Spring)
952
Portugal
Discover the exhibitor
2viewunique (Loose Spring)
952
Portugal
Discover the exhibitor
Africa Design School
284
Benin
Discover the exhibitor
Africa Design School
284
Benin
Discover the exhibitor
Africa Tourism LAB
476
Benin
Discover the exhibitor
Africa Tourism LAB
476
Benin
Discover the exhibitor
Pierre Vieillie
784
Ghana
Discover the exhibitor
Pierre Vieillie
784
Ghana
Discover the exhibitor